Concentration: Eau de Parfum Ingredients: This perfume is mixed-media with regulated aroma molecules and natural materials. Contains traces of fractionated coconut oil.
Driving through lined palm trees, surrounded by desert and its natural beauty. Sunbeams in hues of yellow, blue and green, as we make our way to the Fayoum Oasis.
Lake Qarun, not too far off in the distance, originally fed by the Nile, sends a cool breeze, the air drifting with water droplets, fresh and sublime.
Upon entering the village, a sense of home, kinship with the land. The distinct scent of Egyptian violet and a faint trail of mimosa intertwine in the African sky.
For the last forty years or so, a little hamlet nearby called Tunis has been built and maintained by a community of artists, mainly potters. Small pathways lined with bougainvillea, oleander, and jasmine. The muddy scent of clay baking in the sun.
Fragrance House: Jazmin Saraï Founded: 2014 Artisan: Dana El Masri Disciplines: Perfumer, Fragrance Writer, Candle Maker, & Interdisciplinary Artist Bio: Dana is a trained perfumer, interdisciplinary artist, educator, storyteller, & board member at the Institute of Art & Olfaction. Her depth and perception are inspired by our current contemporary landscape as well as her deeply rooted Egyptian/Lebanese cultures.
She sees scent as a gateway to raise awareness on unappreciated and underrepresented cultures of the past, present, & future. She continually uses Jazmin Saraï as a platform to empower her community through representation and collaboration, while also educating her audience on issues of culture and identity. Her ultimate goal is to bridge the gap between scent, sound, & culture.
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